Webmoo

Pros and cons

In many ways, Shopify looks like an exemplary store builder – powerful, with a rich ecosystem, user-friendly and moderately simple for beginners. The benefits are related to functionality. Disadvantages for the domestic user stem from everything related to cost and localization.

Pros of Shopify:

Support for many modern technologies such as AR (augmented reality), Google Pay, sales through social networks and other useful things;
Support for displaying 3D models and videos in product cards;
Availability of a high-quality branded mobile application – Shopify Ping;
Good templates, easy design customization;
Powerful analytical and marketing tools;
Built-in tools for distributing the advertising budget for promoting the store in different directions;
Built-in rich app store;
The steady growth of functionality, the introduction of advanced technologies in the forefront – everything, as it should be for a flagship Western eCommerce product;
Shopify Academy – Free courses for entrepreneurs (in English).

Cons of Shopify:

A significant part of the applications is useless for a store within the RuNet;
The high cost of tariffs paid templates, and applications;
The service is not friendly with our social networks, 1C and other things that are useful to us;
A commission is charged when making sales.
Shopify is an almost perfect western store builder. With every perk imaginable. For them, but not for us. Expensive, a lot of superfluous, something, on the contrary, is missing from the box. Who needs to adapt all this for themselves, if there are ready-made services that work perfectly in our environment for less money? Despite all the power and gloss, using Shopify will require too many compromises that make no sense.