Pricing policy (tariff prices)
Now for the bad. Shopify is a very expensive website builder by our standards. For Western countries, these prices look ordinary, but our hair stood on end from the price list. We all know how much a store costs when using services popular in the CIS. Here the numbers are quite different. There are three tariffs:
Basic Shopify ($312/year) – a junior plan that allows you to add an unlimited number of products and connect 2 content manager accounts, create gift cards, 2% of the amount of all sales transactions will be withheld by the system as a commission.
Shopify ($852/year) – Advanced stats, gift cards, cart return, 5 content manager accounts, 1% sales commission.
Advanced Shopify ($3,192/year) – An advanced statistic builder and the ability to connect shipping companies. 0.5% commission and 15 content manager accounts.
It is worth noting that we indicated prices with discounts – when paying for a year, 2 or 3, the cost is reduced by 8-10%. There is no other discount plan in the system. After registration, you will receive 2 weeks to test all the features of the service for free. The next step is to just pay.
Connecting sales through social networks (Facebook, Twitter) and Amazon also costs money. The price range is from $100 to $400 per year (we have rounded). Paid apps aren’t cheap either, with some priced at $250 a month on a subscription basis. All in all, Shopify is very fond of investing. Everything is good, not included in the basic package, and costs a lot of money here.
I’m not happy that even on an advanced tariff plan, the system retains a commission fee, albeit with a lower percentage. Now it’s clear where Shopify gets such momentum. Developers are financially interested in the success of their customers, hence the high quality of service. Shopify goes out of its way to make sure you can sell. That’s noticeable.
On the other hand, prices for our market are not competitive. The first tariff is still nothing, although it is devoid of some functions. But a 2% commission will force you to raise the price of goods by the same 2%, although the commission, in this case, will still exceed the markup by a fraction of a percent. Often, the purchase dealer price is only a couple of percent lower than the usual one, so you don’t want to lose profit – there is almost no gap in value anyway. That is, either your products, all other things being equal, will cost more than those of competitors, or your income will be less. It is unlikely that many of us use services that take a commission to create stores. Most will be in a better position in relation to you. Well, plus the difficulties of translation, and optimization of the system for work in Runet. In general, Shopify is completely unprofitable for us to use. For the senior tariffs, we are generally silent.