Shopify: Opportunities for SEO promotion
No matter how amazing your website is, you won’t be happy with your sales figures if your customers have a hard time finding it. Shopify has a lot of built-in SEO and marketing tools.
Despite the fact that SEO settings are automated for your convenience, on each product and collection page you can select the meta tags you need and set up URLs. You can set a Title and Description for your site, add alt titles to images, set up redirects, and much more to help your site rank higher in searches. To increase the functionality, you can install the application corresponding to the tasks.
Online stores on Shopify are well indexed by search engines, which in the future can provide free traffic to your project.